Friday, 20 September 2013

Describe Niche and Mainstream audiences with specific text examples-


Niche: 
The niche text I’m looking at is The Human spider sisters. The documentary on conjoined twins and abnormal humans is shown at nine o’clock on TLC. Being streamed on a small-populated channel it makes the show more subtle and unheard of due to it's selected viewers. Audiences would possibly be drawn to this unusual story but with just the advertisement on the TLC channel; there are a selected amount of viewers that will be drawn to watch it. This will attract the curious audiences who get gratification from learning and seeing something different and unusual. This channel streams programmes similar to this one, all consisting of learning something new and experiencing something different to other channels. This programme will only target a selected audience, due to the fact the channel isn't very well known and for the small minority or people that view it. The subject content within the start of the programme is all about the lives of the twins, following them and watching how they live and cope with the challenges they’re faced, audience get gratification from this by gaining insight to the unusual lives they have and experience something they've not seen before, which draws the audience in.
The mode of address of the programme is looking even deeper into their lives looking at raw scenery and being very detailed show. Contrasting to the everyday documentaries this programme will attract the audience with its new unseen footage.


Mainstream:
The mainstream text I’m looking at is 90210, an American drama shown of channel 4. This is well known channel with a wide viewing audience, also with the programme shown at late evenings (9:00pm) this is prime time for when people watch tv, making the show very popular, also with repeats played throughout the day enabling people to catch up with it in the day time, the show is even more widely known. The programme is aimed at young adults and teenagers, the main concept of the programme is very relatable to the targeted audience, hence the mass popularity. The subject content consists of the American everyday lives, showing the ‘high life’ of the young adults and teenagers, young viewers watching this will look up to the behaviour of the actors and use them as role models. This hyper reality then impacts people's lives and they start to behave differently due to this constructed life they are viewing, but still reflecting reality. Audience access this programme by watching the very popular channel and the fact that it’s on at ‘prime time’ television. The programme is also very relatable to audience in the same age range, ranging from teenagers to young adults watch it and use it as a form of escapism and entertainment to get away from reality for a while.
• The mode of address is the unseen life of Americans, having all the drama present along side the American culture.

1 comment:

  1. Shannon you have chosen a interesting text for niche and correctly identified it. What you could add to gain a stronger response is more information about audience access to TLC. How to you gain access to it? Is it difficult, expensive etc? Does this then dictate it as a niche text/channel?

    Also on mainstream you identify a point such as

    "Mainstream:The mainstream text I’m looking at is 90210, shown of channel 4. The programme is usually shown late evenings at 9:00pm"

    You mention two reasons why the text is mainstream there but do not link them for mainstream justifications. Terrestrial channel and prime time scheduling.

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